Special to the Pinoy Reporter
April, 2009
By Alexander Borromeo, President
An expert is someone with a special skill or special knowledge. Align yourself with experts as determined by your business mission and goals.
Experts can become advisors, mentors, partners or alliances. The expert is the person who can show how to partner with others and strategically target those business opportunities which promote inclusion and growth.
You may need to establish a relationship with an expert on marketing or someone who understands the intricacies of governmental contracting. Or you may want to establish business relationships with experts who have community standing because of their personal success in the business world. You many need to rely on advice from experts in finance or the service industries.
So how do you find and surround yourself with these experts. There are a number of ways. One of the best ways is to join the local business groups which promote business development. For example, the Chamber of Commerce and local area business development coalitions are comprised of experts who are anxious to create an inclusive environment for all business owners.
Partnering with these experts can give you the introduction you need into the greater business environment. At that point, you can establish a number of business relationships which will lead to the creation of a supportive business infrastructure within the community.
The Fil-Am business can target associations with experts that fill in gaps in knowledge or experience. These gaps may be found in developing targeted marketing campaigns, capital raising programs, government bidding practices, development of alliances with suppliers, creation of a more effective distribution system, or design of a more global based business.
Surrounding yourself with experts is an excellent success strategy. No one can know everything. Minority businesses have traditionally relied on themselves to create successful enterprises. They have been denied access in the past to the business building resources that enable businesses to grow and expand. That has changed in a number of important ways, and now you see organizations such as the Filipino Chamber of Commerce of the Pacific NW creating strategic alliances that provide access to experts in areas minority businesses need help in.
When you surround yourself with experts, you are able to get the right kind of advice and assistance. You can join forces with these experts in a number of ways ranging from getting sound advice to strategic collaborations which build economic strength.